Brand Profile:

SHUSHU/TONG is a Shanghai based brand focusing on feminine style with a twist. Established by Liushu Lei and Yutong Jiang in 2015, SHUSHU/TONG features modern women who dares to express themselves by wearing unabashedly feminine details—ruffles, bowknots; but deflated of primness with relaxed and cool attitude. Expect unique silhouette and time-honored tailoring techniques developed in-house.

Designers Bio:

Shanghai-based design duo Liushu Lei and Yutong Jiang, who both graduated from Womenswear MA at London College of Fashion, describe their aesthetic as “bold and feminine”. These two “Generation Z” designers cut their teeth at Simone Rocha and Gareth Pugh respectively before launching their own label SHUSHU/TONG on 2015. Inspired to create collections that are special yet accessible, Liushu and Yutong settled their goal of expressing young and fun without sacrificing femininity. They keep pushing the concept of boundaries between girl and woman, redefining femininity with modern cool attitude.

SHUSHU/TONG’s collection gained Lane Crawford since their first season, and the stock list currently has grown into worldwide including Dover Street Market, Opening Ceremony, 10 Corso Como, H.Lorenzo, amongst others. And still growing each season.